With a new collection of Grammar frames on the way from our exclusive Derek Cardigan brand, a shoot was in order. To play on the name of the collection and the typographic elements featured in their design, I opted to hold the shoot at a bookstore and feature our models (who were plucked from our Customer Care team) discovering their next amazing literary find.

My aim was to capture the warm, cosy fun of exploring a cluttered, eccentric bookstore on a Fall afternoon. To help with this, we used natural light and what was available in the store. We also did as little retouching as possible, leaving skin natural, with some visible imperfections.