In 2016 Clearly was preparing to launch a new exclusive brand: Main and Central. In an industry first, the brand featured large, medium and small sizing, which would make it the most accessible collection on the market. I was asked to design the brand logo and a decal which would appear on the arms of the eyeglasses.

The final logo needed to feature two deliver two things: a sense of universality, and a brand element that would replicate at small size for use as the decal.