In 2016 Clearly was preparing to launch a new exclusive brand: Main and Central. In an industry first, the brand featured large, medium and small sizing, which would make it the most accessible collection on the market. I was asked to design the brand logo and a decal which would appear on the arms of the eyeglasses.
The final logo needed to feature two deliver two things: a sense of universality, and a brand element that would replicate at small size for use as the decal.
Clearly.ca • 2016
Art direction
Brand development
Graphic design
Nate McAnally, Creative Director
Mark Marilla, Photography
As a universal symbol of navigation and exploration, the compass provided the perfect motif for Main and Central. It’s an extremely accessible piece of technology and is synonymous with adventure, making it not only fitting but fun too.
