I had to get a lot of assets from this shoot. We needed to capture imagery for 11 upcoming offers across five campaign phases. If that wasn’t enough, these offers were going live in 3 different countries: CA, USA, UK. Some of the complexities this raised were that each country had different pricing, the UK uses £, one sale was titled Memorial Day Sale in the US but nowhere else, and the list went on. For this reason I kept the set and styling minimal for maximum compatibility across offers and phases.

With careful planning and a great, communicative crew, we managed to capture all of the required assets on shoot day, and from there I was able to produce all the required marketing assets to see out a successful campaign.