BZAM Cannabis has seven sub-brands, one of the most visually interesting and playful being -ness. The intention for -ness is that it’s very approachable and inspires creativity.
In 2022 the brand needed new photography for the upcoming Fall season. The imagery had to capture the signature -ness elegance and playfulness the brand has become known for while also showcasing the new product line in both standalone and group configurations. We created beautiful floral scenes to compliment and frame the delightful product line.
BZAM Cannabis • 2022
Art direction
Katherine Webb, Creative Director
Gabriel Cabrera, Photographer