When I joined SAXX all motion-based assets were created as GIFs. My skillset meant we could make video a standard asset for social and paid channels. Once the paid media team learned about this development, the requests for video content skyrocketed. Here’s a small sample of videos I created.
Given video wasn’t a standard request when I joined, it was a while before video was captured as a standard at photoshoots. Most of the videos I produced pre-2020 used still photography as that was all we had to work with. Presenting stills within video in a dynamic and engaging way posed an interesting challenge. I have included a couple of examples at the end of the page.
SAXX Underwear • 2019–21
Art direction
Motion
Video editing
Ivana Djordjevic, Photographer